The digital world of marketing is expanding rapidly, and among all existed ever, AI is coming a long way and has already had tremendous effects on digital marketing. What it’s trying to do is doing its best to bridge the gap between customers, traders, and marketers. A study by Smart Insights shows that out of 100 senior marketers from different industries, 55 percent are implementing or already considering using AI in their marketing practices. Why is that?
One main reason is that in 2020, 76 percent of customers simply declared that they expect companies to understand their needs and expectations. They need to feel they’re taking part in the ongoing business market.
Moreover, 72 percent of marketers in a PwC interview mentioned AI as a complete advantage. Then we can notice that the marketing and marketers are at a point of time that they feel the urgent need to keep and increase their customers. Therefore, there should be more personalized products by which customers’ satisfaction can be met.
AI helps companies build efficient rapport
On the one hand, marketers can easily gather good data through AI and see how and when the customers need something; on the other hand, it’s also more handy and comfortable for the customers to reach out to the companies and tell them what is exactly on their mind. This is where they no longer feel the fear of missing out (FOMO). The other thing is that through AI marketing, large chunks of data can be collected and later on be used to determine the upcoming trends and predict what the interests of customers are. Here are real-life examples of AI integration in marketing:
Customer-Marketer AI-empowered Rapport Examples
You might have heard of the “Magnolia Market” which is well-known for their stellar customer experience as they provide their customers with their products in a 3D theme in their home. That’s how they could beat the market and strengthen the company. They bring the market into the customers’ home delivering a customer experience with a seemingly human touch, make them feel relaxed and pleased by the bunches of cosmetics available.
One of the best examples of AI marketing and its great effects on their rapport with the customers is “Nike,” a company that launched a highly innovative system in which the customers can design their sneakers in-store making it more tangible for the customers. In fact, this is how they could know their customers’ preferences and expectations of future brands. Finally, they used the data collected to design future products and deliver personalized product recommendations and marketing messages.
Another very interesting example of AI is “Sephora chatbots.” It’s estimated that by the end of 2020, there will be no need for a human agent in 85% of consumer interactions. “Sephora beauty” brand adopted AI and started using a chatbot to pass on beauty advice on Kik. So consumers can make their own choices, starting off with a quiz about their product preferences. This not only has improved their relationship with the customers resulting in more customer satisfaction but also they have gained valuable insights from their chatbots to boost customer experience.
The advancement of speech recognition machines also has had an enormous effect on the process of developing a reliable customer-marketer rapport. It’s also predicted that 55% of households will have a smart speaker by 2022 from just 13% in 2018. Moreover, such a rise can be observed in voice shopping as it’s expected to jump to $40 billion in 2022, up from just $2 billion in 2018.
From precious insights to personalized product suggestions and technology-enabled assistance, AI in marketing is already driving some of the biggest advances in customer-marketer experience.
AI marketing might seem a bit science-fiction, but it’s no longer a far-off concept. By 2021, companies are expected to be spending $57 billion on AI platforms. So there’s no doubt that all the advantages gained by AI marketing so far has improved the quality of the customer-marketer relationship and has led them to build up a more efficient rapport getting into the mind of the customers and easily anticipating the customers’ next move, needs and wants.