What’s the next “in” thing in the Marketing industry?
Marketing techniques have taken a drastic change in the last few years. This change can be attributed to many factors. However, the most important one is the advent of social technology and people’s increasing dependence on them. Facebook, Instagram, TikTok, and many more social media players are becoming the new platforms for marketing campaigns. In this world of connection and customer engagement, the only thing that has not changed is loyalty to its success. Read on to see the latest technologies that marketing firms are using to design and run successful marketing campaigns.
Some new toys digital marketers can use
Google Lens
Google Lens is one of the new technologies that has done a lot for marketers. Some phones come with Google Lens embedded on their camera systems. Others can equip themselves by installing an app on Google Play and App Store. With Google Lens, you can point your phone’s camera to any object in your surroundings to get some information about it.
This tool was not designed initially as a marketing tool. However, it was soon adapted to be used as an e-commerce tool. Today, e-commerce companies have learned to optimize their images and expand their brand image to their window shop, website, and social media. This helps the brand to be recognized by Google Lens.
So, imagine your potential customers see something similar to what you offer in the street or their friend’s home. With the optimized image you have put on your website, your brand would be the first to come up with the search. Along with 15 billion other products that Google Lens recognizes, your brand will have a shot at being seen as well.
Voice search
Whether it is Google Assistant, Alexa, or Siri, 71% of consumers prefer to search for something via voice rather than typing the keyword. Projections show that by the end of 2021, voice device users will reach more than 122.7 million. Companies must change their SEO and optimize their products’ pages to come up in voice searches.
What you need to remember about voice search optimization is that your content needs to be as concise and to the point as possible. Another notable fact about voice search as a marketing tool is that 53% of searches are for local businesses. Therefore, it makes more sense to focus your marketing campaign locally.
Virtual Events
Another method of increasing your brand awareness is holding virtual events. These events can quickly spread your brand name around and expand your audience. There are several great tools that you can use to hold these events. The biggest and most popular platform for holding a virtual event is Zoom (ZM).
In the last few years, and with the pandemic raging worldwide, Zoom has become the go-to platform for virtual get-togethers. This boom in popularity is probably why this platform’s stock price increased from $101 in February 2020 to $417.26 in February 2021. Using Zoom as your platform will ensure that more people view you and your brand name is known more widely.
Several other platforms can help you hold your virtual event. Even Instagram can be a great tool on which you can have a live event. If you want to look more professional, you can use Microsoft Teams, Intrado, and on24.
Social Commerce
Speaking of Instagram, social media can be an excellent tool for promoting your product and spreading your brand name. One of the best tools that social media offer for more successful marketing is user-generated content. This content stems from random people using products and recommending them to others. With shopping carts added to Facebook, Instagram, and Pinterest, these recommendations can boost sales for e-commerce companies exponentially.
In a world where 81% of users check the product on Instagram before buying it, it is no wonder that e-sales is projected to reach more than 735 billion dollars in the next three years. Platforms such as Taggbox enable social media pages to add the shopping cart and checkout system to the page. In this case, the potential customers do not need to move from page to website, from website to the shopping cart, and then checkout.
Data Visualization
Managing analytical data and sharing it with customers can be a demanding process. One way to make it easier for yourself and your viewers is to change the raw data into charts and graphs. These charts can quickly become the best trust-building tools for your business. Customers usually trust a company that is transparent and shares statistical data with its customers. In 2020, $2.99 billion were spent on data visualization globally. This number is projected to grow by more than 9.6% and reach $5.17 billion in 2026.
Several tools can help you change your data into graphs. One of the biggest of such platforms is Tableau. Tableau has more than 57,000 active users and has the most range of visualization tools. One of the best things about Tableau is that it has integration modules with most of the advanced database solutions. This makes Tableau the perfect tool for managing Big Data, Artificial Intelligence, and Machine Learning applications.
Tableau was acquired by salesforce.com (CRM) in 2019 to expand its services and features. Salesforce is one of the biggest software companies in the United States. The stock price for this company has grown substantially since 2018. This stock was sold for $106.98 in February 2018. On the other hand, this price was more than $243 in February 2021. The growth for this company has been more than 100% in three years.
Qlikview is another tool that transforms data for 40,000 users across 100 countries. The graphs you make with Qlikview are highly customizable and have a wide range of features. Qlikview, along with its sister software, Qliksense, is usually used to handle data exploration and discovery.
How large is the market for digital marketing?
Digital marketing is an ever-growing industry in which new tools and techniques are added every day. In 2020, more than $322 billion were spent on digital marketing tools and digital campaigns. The market for digital marketing has reached $389 billion in 2021. Between 2020 and 2027, this amount is projected to grow up to US$640.2 Billion. E-commerce is growing exponentially every year, and even brick and mortar businesses rely on digital marketing to promote their products. Therefore it can be concluded that digital marketing is nowhere near slowing down in its progress.
